Attend the Training

Hear success stories, learn how to manage and develop your trail, and find out where Ontario Trails is headed.

#trailheadtourism2019

Trails Tourism Training

National trails tourism developers bring their expertise to Muskoka discussing techniques to maximize your return on trail tourism products and services.

This includes a thorough review of asset integration, trail inventory, trail providers, resort products, Signature Trail Product Reviews and provincial or national branding to certify your trail product and services as “Certifiably Canadian Trails.”

All these product and services recognitions drive customers and consumers to your natural assets, improving community visibility, supporting local business, promoting entrepreneurship and maintaining your trails as long-term business providers to your community.

Important Topics

Discover best practices, innovations and ideas from across the country.

Inspiring Speakers

Gain insights from a range of influential leaders and experts.

Networking & More

Exchange ideas with fellow attendees and those shaping the future of trails in Ontario.

Training Day Agenda

A glimpse of what’s in store.

Registration for Training Participants.

30min

Lobby

Welcome remarks with Town of Gravenhurst, Kyla Bruce and from Canadian Trails Federation and Ontario Trails, Patrick Connor

15min

Lobby

A session that sees participants discussing the relevance of tourism assets in conjunction with trails, their own initiatives, promotions, and connections. Designed to illustrate the connectivity of our work and where we recreate!

60min

Coffee served

15min

Lobby

Destination Trails - Canada – A study of trails best practices in trails tourism from across the country profiling: The East Coast Greenway, New Brunswick Mills, Mines and Trails, The World Class Mountain Bike Experience of Carcross Taglish, with input from Banff National Park and Parks Canada Experiences Program.

120min

With Kirsten Spence and Lora Woolner

  • Profile of Ontario and Canadian Signature Trail Destinations and Experiences – 30 min
  • Tools and Tips for Industry Development – 30 min

60min

The Ottawa Valley Recreational Trail Development Experience If you’ve ever wanted to travel off-road in an award-winning region, the time is now. The opening of the Ottawa Valley Rail Trail (OVRT) in Lanark County has created a transportation corridor for pedestrians, cyclists, four-wheelers, and snowmobilers traveling from Carleton Place to Mississippi Mills, and beyond. With a multi-purpose, year-round use, the OVRT will connect three of Lanark County’s prettiest towns – Carleton PlaceAlmonte and Pakenham. The OVRT has been an ambitious, multi-year project to repurpose a section of the former Canadian Pacific Railway line running from Carleton Place to Mississippi Mills, part of a larger 296-kilometre corridor between Smiths Falls and Mattawa. The railway line rehabilitation project involved partnerships between Lanark County, the County of Renfrew, and the Township of Papineau-Cameron, spanned several years. As a transportation route, the OVRT is a one-size-fits-all trail, offering users stellar scenery and world-class views along its roughly 30-kilometre route. A safe, level, gravel-or-paved trail for cycling, walking, all-terrain vehicles and snowmobiles makes the trail desirable for all users. The OVRT will allow users to travel between communities for day trips or longer getaways. Traveling by bike from Carleton Place to Almonte on the OVRT will take approximately 40 minutes, each way, while adventurous cyclists can choose to extend their journey to Pakenham, for an additional 45-minute ride, one-way. Cyclists and pedestrians, in particular, will enjoy traveling on a trail that is separated from vehicular traffic, creating a safe and pristine natural environment for people of all ages looking for outdoor recreation and leisure opportunities. Families with young children will enjoy traveling on a route where young people can experiment with riding a bike in a safe area. In winter, the OVRT will open options for snowmobilers to travel off-road and separated from larger vehicular traffic. Close attention has also been paid to ensure the OVRT will be accessible for everyone, including persons with disabilities. The Lanark County OVRT will connect to the longest recreational trail in the world, the Trans Canada Trail, at its trailhead in Carleton Place. In the Ottawa Valley, the connection to the Trans Canada Trail will provide even greater access for pedestrian and cycling transportation, effectively creating a corridor running from Ottawa to Mississippi Mills where travelers never need to step foot on a roadway.

60min

A study of and reporting out on successful destination trails and the component parts that you can re-create in your community to draw people to your region through trails that work.

45min

The revitalization and re-development of product lines takes both a strategy and fortitude. In the face of opposition and resistance sometimes community trails tourism development takes fortitude and an idea that your community can be better through supported product lines. Ms. McCullough will talk to the experience of improving small town rural trails, on and off crown and in a four season destination; through strategy and partnership development.

30min

Coffee Served

15min

Wha the community assessment tells us so we can improve the trail, while at the same time improving the functional linkages to

  • Resorts
  • Outfitters
  • Trip Planners
  • Trail Users
  • Consumers

30min

Trail Branding and Marketing

  • Representatives from Parry Sound, Algonquin Park, Gravenhurst, Bracebridge and Huntsville talk to their local and regional inputs to trail branding and marketing stratagies. Providing local uniqueness with 'Muskoka' impacts. - 10 minutes
  • The Signature and Trillium Recreational Trail Designations – 20 min

30min

“You write the Story” group activity If you were a writer for a travel magazine, how would you describe your trails tourism experience in your region in a SINGLE paragraph

30min

As Destination Ontario is to Ontario's trails, so too, Destination Canada should be to Canada's Trails. What is this, with the how and why we need a tourism policy and practice that values and supports trails tourism.

60min

Stay informed about the event

Get email updates about the agenda, speakers, and when tickets are available for purchase.

Register

78

TRAILS

22

TOWNS

1712

APROX. KMs

16

TRAIL ACTIVITIES

Download agenda and map

Click here to download the complete conference program and area map.

DOWNLOAD PDF

THE VENUE - Muskoka Discovery Centre

Explore our one-of-a-kind museum that inspires curiosity and feeds the imagination for persons from 1 to 101 as you discover our history of steamships, wooden boats, resort hotels, aboriginal and early settlers through interactive exhibits, hands on experiences and our stories of life in and on the water.

Muskoka Discovery Centre

275 Steamship Bay Rd,
Gravenhurst, ON
P1P 1Z9

VIEW MAP

Accommodations

See current availability and make your reservation today – before rooms fill up!

Sponsors & Partners

Sponsorship Opportunities

Trailhead Ontario has great sponsorship opportunities available for companies looking to extend their brand within and beyond the trails community.

Your tax-deductible conference sponsorship is a great way to reach trail directors and decision-makers, showcase your organization, and support healthy communities.

Opportunities for sponsors include:

Conference program/ speakers

Food/beverage

Welcome bag

Contact us for more!

Pay by cheque to Ontario Trails Council – contact trailhead@ontariotrails.ca

See what past attendees have to say

Copyright © 2018, Ontario Trails Council. All rights reserved.